AJINOMOTO Co. Inc. was named as an official sponsor of the 31st Southeast Asian Games set in Vietnam from May 12 to 25.
Ajinomoto Co. has been a longtime supporter of the SEA Games. The company was also an official partner of the Tokyo 2020 Olympic and Paralympic Games as well as a top tier sponsor for the 30th SEA Games in the Philippines in 2019.
Since 2003, Ajinomoto Co. has also been working on the Victory Project to support the conditioning of top-level athletes in Japan and conduct nutritional support activities by utilizing the power of amino acids.
The project included the distribution of aminoVITAL products and promotion of the Winning Meals Kachimeshi program.
Ajinomoto’s Kachimeshi or “Winning Meals” concept aims to support elite athletes in building winning physiques for optimum performance.
The Victory Project rolled out in 2018 six Ajinomoto Group Companies in the ASEAN region, one of which is Ajinomoto Philippines Corporation (APC) Group.
The APC Group imparted Winning Meals Kachimeshi support to Philippines’s top karate athlete Junna Tsukii who won gold medal in women’s kumite (50 kg) in the 2019 SEA Games.
As sponsor of the highest rank in this year’s SEA Games, Ajinomoto plans to amplify its initiatives to support Filipino athletes as well as other regional players throughout the games.
“Ajinomoto aims to realize greater wellness for people around the world,” APC Public Relations, Marketing and Sales Director Hironori Aoki said. “This includes providing nutrition and nutrition education support to our national athletes to support them in realizing their full potential.”